Basic Marketing Research 9th Edition by Tom J. Brown

Gain a comprehensive understanding of marketing research with Basic Marketing Research, 9th Edition (eBook) (ISBN: 9781337100298). Authored by Tom J. Brown and Tracy A. Suter, this essential resource equips students, educators, and professionals with the tools to design, conduct, and analyze effective marketing research projects.

This eBook explores critical topics such as data collection, survey design, and statistical analysis. With real-world examples, case studies, and hands-on exercises, it bridges theory with practice, enabling readers to make data-driven decisions and achieve marketing success.

Once purchased, this eBook is available for instant download, ensuring immediate access to enhance your learning experience.

Key Features:

• Comprehensive Content: Covers research design, data analysis, and presentation of findings.
• Real-World Applications: Includes case studies and examples to connect theory with marketing practice.
• Engaging Format: Features structured chapters, visual aids, and interactive exercises.
• Updated Content: Reflects current trends and challenges in marketing research.
• Practical Tools: Offers step-by-step guidance for conducting marketing research projects.

Explore additional educational resources in our shop. For complementary learning, check out Marketing Research, 9th Edition by Alvin C. Burns. Alternatively, compare price on Amazon to explore additional format options.