Build a strong foundation in marketing principles with A Preface to Marketing Management, 14th Edition (eBook) (ISBN: 9780077861063). Authored by J. Paul Peter and James H. Donnelly Jr., this essential resource offers a concise yet comprehensive overview of key marketing concepts and strategies, making it ideal for students, educators, and professionals.
This eBook covers critical topics such as market segmentation, consumer behavior, and strategic planning. Designed for real-world application, it bridges theoretical knowledge with practical case studies and actionable insights.
Once purchased, this eBook is available for instant download, ensuring immediate access to enhance your learning experience.
Key Features:
- Comprehensive Coverage: Includes market segmentation, consumer behavior, and marketing strategies.
- Real-World Applications: Features case studies and scenarios to connect theory with practice.
- Engaging Format: Designed with structured chapters, clear visuals, and concise language.
- Practical Insights: Offers actionable tools and frameworks for effective marketing management.
- Updated Content: Reflects contemporary trends and practices in marketing.
For the latest edition, explore A Preface to Marketing Management, 15th Edition. Alternatively, compare price on Amazon to explore additional format options.
Reviews
There are no reviews yet.