Urban Social Listening: Potential and Pitfalls for Using Microblogging Data in Studying Cities PDF ebook

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Buy Urban Social Listening: Potential and Pitfalls for Using Microblogging Data in Studying Cities PDF ebook by author Justin B. Hollander; Erin Graves; Henry Renski; Cara Foster-Karim; Andrew Wiley; Dibyendu Das published by Palgrave Macmillan in 2016 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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eBook Details:

Full title: Urban Social Listening: Potential and Pitfalls for Using Microblogging Data in Studying Cities
Edition:
Copyright year: 2016
Publisher: Palgrave Macmillan
Author: Justin B. Hollander; Erin Graves; Henry Renski; Cara Foster-Karim; Andrew Wiley; Dibyendu Das
ISBN: 9781137594914, 9781498704342
Format: PDF

Description of Urban Social Listening: Potential and Pitfalls for Using Microblogging Data in Studying Cities:
This book analyses new software tools and social media data that can be used to explore the attitudes of people in urban places. It reports on the findings of several research projects that have have experimented with using microblogging data in conjunction with diverse quantitative and qualitative methods, including content analysis and advanced multivariate statistics. Applied researchers, planners and policy makers have only recently begun to explore the potential of Big Data to help understand social attitudes and to potentially inform local policy and development decisions. This book provides an original analysis into how Twitter can be used to describe the urban experience and people’s perception of place, as well as offering significant implications for public policy. It will be of great interest to researchers in human geography, social media, cultural studies and public policy.

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