Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy PDF ebook

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SKU: 9781137544254 Category:

Buy Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy PDF ebook by author W. Fred van Raaij published by Palgrave Macmillan in 2016 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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eBook Details:

Full title: Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy
Edition:
Copyright year: 2016
Publisher: Palgrave Macmillan
Author: W. Fred van Raaij
ISBN: 9781137544254, 9781482259018
Format: PDF

Description of Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy:
Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers’ protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

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