Text Mining and Visualization: Case Studies Using Open-Source Tools 1st Edition PDF ebook

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eBook Details:

Full title: Text Mining and Visualization: Case Studies Using Open-Source Tools 1st Edition
Edition: 1st
Copyright year: 2016
Publisher: Chapman and Hall/CRC
Author: Markus Hofmann
ISBN: 9781482237573, 9783319199382
Format: PDF

Description of Text Mining and Visualization: Case Studies Using Open-Source Tools 1st Edition:
The banking sector is undergoing a process of fundamental transformation mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

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