Production Economics: Evaluating Costs of Operations in Manufacturing and Service Industries 1st Edition PDF ebook

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eBook Details:

Full title: Production Economics: Evaluating Costs of Operations in Manufacturing and Service Industries 1st Edition
Edition: 1st
Copyright year: 2018
Publisher: CRC Press
Author: Anoop Desai; Aashi Mital
ISBN: 9781138748552, 9781522527282
Format: PDF

Description of Production Economics: Evaluating Costs of Operations in Manufacturing and Service Industries 1st Edition:
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

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