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Political Branding Strategies: Campaigning and Governing in Australian Politics PDF ebook

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Buy Political Branding Strategies: Campaigning and Governing in Australian Politics PDF ebook by author Lorann Downer published by Palgrave Macmillan in 2016 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes,…

SKU: 9781137580290
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Buy Political Branding Strategies: Campaigning and Governing in Australian Politics PDF ebook by author Lorann Downer published by Palgrave Macmillan in 2016 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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eBook Details:

Full title: Political Branding Strategies: Campaigning and Governing in Australian Politics
Edition:
Copyright year: 2016
Publisher: Palgrave Macmillan
Author: Lorann Downer
ISBN: 9781137580290, 9781119163602
Format: PDF

Description of Political Branding Strategies: Campaigning and Governing in Australian Politics:
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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