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Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries PDF ebook

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Buy Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries PDF ebook by author Sandford Borins; Beth Herst published by Palgrave Pivot in 2018 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also…

SKU: 9783319779232
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Buy Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries PDF ebook by author Sandford Borins; Beth Herst published by Palgrave Pivot in 2018 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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eBook Details:

Full title: Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
Edition:
Copyright year: 2018
Publisher: Palgrave Pivot
Author: Sandford Borins; Beth Herst
ISBN: 9783319779232, 9781337517027
Format: PDF

Description of Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries:
This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.

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