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Financial Dimensions of Marketing Decisions PDF ebook

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Buy Financial Dimensions of Marketing Decisions PDF ebook by author David W. Stewart published by Palgrave Macmillan in 2019 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages,…

SKU: 9783030155650
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Buy Financial Dimensions of Marketing Decisions PDF ebook by author David W. Stewart published by Palgrave Macmillan in 2019 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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eBook Details:

Full title: Financial Dimensions of Marketing Decisions
Edition:
Copyright year: 2019
Publisher: Palgrave Macmillan
Author: David W. Stewart
ISBN: 9783030155650, 9780134732282
Format: PDF

Description of Financial Dimensions of Marketing Decisions:
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

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