Crisis Communication: A Stakeholder Approach PDF ebook


SKU: 9783319972565 Category:

Buy Crisis Communication: A Stakeholder Approach PDF ebook by author Martin N. Ndlela published by Palgrave Pivot in 2019 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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eBook Details:

Full title: Crisis Communication: A Stakeholder Approach
Copyright year: 2019
Publisher: Palgrave Pivot
Author: Martin N. Ndlela
ISBN: 9783319972565, 9781949991673
Format: PDF

Description of Crisis Communication: A Stakeholder Approach:
This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.


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