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Consumer Psychology: A Life Span Developmental Approach PDF ebook

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Buy Consumer Psychology: A Life Span Developmental Approach PDF ebook by author Brian M. Young published by Palgrave Macmillan in 2018 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks…

SKU: 9783319909110
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Buy Consumer Psychology: A Life Span Developmental Approach PDF ebook by author Brian M. Young published by Palgrave Macmillan in 2018 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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eBook Details:

Full title: Consumer Psychology: A Life Span Developmental Approach
Edition:
Copyright year: 2018
Publisher: Palgrave Macmillan
Author: Brian M. Young
ISBN: 9783319909110, 9783319706382
Format: PDF

Description of Consumer Psychology: A Life Span Developmental Approach:
This book approaches consumer psychology from a unique perspective it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson’s life stages chapters continue on to adulthood, the mid-life ‘crisis’ and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.

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