Consumer Behavior Models 1st Edition PDF ebook

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SKU: 9783631804933 Category:

Buy Consumer Behavior Models 1st Edition PDF ebook by author Peter Lang GmbH, Internationaler Verlag der Wissenschaften published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften in 2020 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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eBook Details:

Full title: Consumer Behavior Models 1st Edition
Edition: 1st
Copyright year: 2020
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Author: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
ISBN: 9783631804933, 9783631812587
Format: PDF

Description of Consumer Behavior Models 1st Edition:
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only participates in co-production in visible business processes but also through consumption produces identity, image, meaning, value and experience in the marketplace. This book hereby emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.

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