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Brand Storytelling in the Digital Age: Theories, Practice and Application PDF ebook

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Buy Brand Storytelling in the Digital Age: Theories, Practice and Application PDF ebook by author S M A Moin published by Palgrave Macmillan in 2020 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline…

SKU: 9783030590857
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Buy Brand Storytelling in the Digital Age: Theories, Practice and Application PDF ebook by author S M A Moin published by Palgrave Macmillan in 2020 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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eBook Details:

Full title: Brand Storytelling in the Digital Age: Theories, Practice and Application
Edition:
Copyright year: 2020
Publisher: Palgrave Macmillan
Author: S M A Moin
ISBN: 9783030590857, 9781000012071
Format: PDF

Description of Brand Storytelling in the Digital Age: Theories, Practice and Application:
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.

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