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A Brain for Business A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better PDF ebook

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Buy A Brain for Business A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better PDF ebook by author Shane O’Mara published by Palgrave Macmillan in 2018 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook,…

SKU: 9783319491547
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Buy A Brain for Business A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better PDF ebook by author Shane O’Mara published by Palgrave Macmillan in 2018 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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eBook Details:

Full title: A Brain for Business A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better
Edition:
Copyright year: 2018
Publisher: Palgrave Macmillan
Author: Shane O’Mara
ISBN: 9783319491547, 9783110578331
Format: PDF

Description of A Brain for Business A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better:
Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O’Mara’s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain-based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work. He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ‘fixed mindset’ to an enabling ‘growth mindset’. He shows how this changing mindset approach where the focus is on task and improvements based on effort is scalable within organisations. Next, as the brain is a living organ like the heart and lungs, O’Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race and the impact that this has on performance.

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